Companies are like individuals. What always seems to be at stake is "reputation." Both individuals and organizations want to be regarded as being credible, trustworthy, and dependable. But how does an organization convince potential customers that its business is reputable?

Many companies have come to the same conclusion regarding the issue of credibility in the marketplace: If you want to reap the benefits of a good reputation, you need to provide proof that you offer value and reliability to your customers.

This proof often comes in the form of professional standards. These standards usually are implemented through various measures that promote the quality of products and services offered to customers.

Did you ever purchase a product or service and question what you were buying? Have you ever wondered about whether you were making a wise choice?

It's only natural for people to question their decisions regarding their purchases. This is normal, particularly if individuals do not understand the technical aspects of the products and services they buy. For example, most people want to know if their mechanic is competent and honest.

When employees are "certified," it means that certain facts about the employees are true. These facts essentially relate to employees' level of competence in performing their duties and responsibilities.

Companies in many service industries use a certification assessment to give their customers peace of mind that their employees competently adhere to professional standards.

• We use practical, scientific methods to design sound certification testing programs.
• Job knowledge tests that we develop are reliable, valid, and fair.
• Let us help you build cost-effective certification tests for measuring employee job knowledge.